@article{Reich López_Terán Cázares_2022, title={Word-of-mouth intent in the restaurant industry of Mexico, a structural equation modeling approach mediated by customer satisfaction.}, volume={19}, url={https://revistainnovaciones.uanl.mx/index.php/revin/article/view/394}, DOI={10.29105/revin19.37-394}, abstractNote={<p>This research aims to analyze the variables that are related to word-of-mouth intention in a context of full-service restaurants, considering as a mediating variable customer’s satisfaction. Partial least squares- structural equation modeling was the chosen approach to test hypotheses. Regarding results, customer’s satisfaction indeed mediates the direct effects of the variables related to word-of-mouth intention thus, these variables impact both customer satisfaction and word-of-mouth intention, the aim of this research was Monterrey’s metropolitan area.</p>}, number={37}, journal={InnOvaciOnes de NegOciOs}, author={Reich López, Christian and Terán Cázares, María Mayela}, year={2022}, month={ago.}, pages={89–106} }