Las medidas Covid-19 para la reapertura de restaurantes de servicio completo: el impacto en la intención de recomendación de boca en boca
DOI:
https://doi.org/10.29105/rinn18.35-e5Palabras clave:
Covid-19, word of mouth, restaurants, hospitality, pandemicResumen
In late December 2019, authorities in China spotted a large number of pneumonia cases of unknown cause, linked to a seafood market in Wuhan, Hubei Province, China (Zhu et al., 2020). These cases were the consequence of a novel virus, later named Covid-19, which spread all around the world, and was finally declared as a pandemic by the World Health Organization on
January 30, 2020. This changed the way the world works in several industries, including hospitality.
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