Factores críticos que determinan la intención de compra en línea en el comercio electrónico mexicano

Rolando Zubirán; Jesús F. López

doi:10.29105/rinn6.12-6

Autores/as

Rolando Zubirán Universidad Autónoma de Nuevo León
Jesús F. López Universidad Autónoma de Nuevo León

DOI:

https://doi.org/10.29105/rinn6.12-6

Palabras clave:

Aceptación de la Tecnología, Comercio Electrónico, Difusión de las Innovaciones, Ecuaciones Estructurales, Smart-PLS

Resumen

Este artículo analiza los factores del comercio electrónico que han sido
explorados y estudiados principalmente en mercados desarrollados (EUA) y que han sido confirmados como críticos en el desarrollo y crecimiento de las transacciones electrónicas. En forma específica, los factores o variables latentes en estudio tienen el sustento y la justificación teórica de los modelos de Aceptación de la Tecnología (Davis, 1989) y la Difusión de las Innovaciones (Rogers, 2003). Se presenta un resumen de los antecedentes

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