Generación de valor con enfoque en la filosofía esbelta como facilitador en la percepción de valor al cliente (Value generation with focus on lean philosophy as a facilitator for customer perceived value)

Autores/as

  • Marco Segura-Vargas Universidad Autónoma de Nuevo León
  • José Nicolás Barragán Codina UANL

DOI:

https://doi.org/10.29105/rinn15.29-7

Resumen

Abstract. In the past twenty years, companies of different types of industry have focused their attention and resources trying to create more value for their customers, they have established according to their own judgment or consulting customers assuming they know exactly what they want and how they want it. However, the reality might be different. The lean philosophy defines the principles that any process (production or service) must follow to deliver more value and generate less waste. So this document proposes that if companies try to focus their efforts on delivering more value to their customers from the Lean perspective, they can generate a greater perception of value, therefore, raise their confidence and gain their loyalty. If it is practiced consistently over time they may achieve sustainable profitability.

Key words: customer value, lean philosophy, lean thinking, loyalty perceived value, profitability

JEL: M30, L15, L80, O14, O40

Resumen. En los últimos veinte años, compañías de distintos tipos de industria han enfocado su atención y recursos en crear más valor a sus clientes, y lo han establecido ya sea de acuerdo con su propio criterio, o al consultar a sus clientes y asumir que ellos saben qué es lo que quieren y cómo lo quieren. Sin embargo, la realidad podría ser un tanto distinta. Por su parte, la filosofía esbelta define los principios que cualquier proceso (de producción o servicio) debe seguir para entregar más valor y generar menos desperdicio. Entonces este documento propone que, si las compañías tratan de enfocar sus esfuerzos en entregar más valor a sus clientes desde la perspectiva Esbelta, podrán generar una mayor percepción de valor, por tanto, elevarán su confianza y obtendrán su lealtad.  Si lo practican de forma sistemática con el paso del tiempo podrán lograr una rentabilidad sostenible del negocio.

Palabras clave: filosofía esbelta, lealtad, pensamiento esbelto, percepción de valor, rentabilidad, valor al cliente 

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Publicado

2019-03-21

Cómo citar

Segura-Vargas, M., & Barragán Codina, J. N. (2019). Generación de valor con enfoque en la filosofía esbelta como facilitador en la percepción de valor al cliente (Value generation with focus on lean philosophy as a facilitator for customer perceived value). Revista Innovaciones De Negocios, 15(29). https://doi.org/10.29105/rinn15.29-7