Creatividad, velocidad y eficiencia para la innovación y su impacto en la efectividad organizaciona

J. B. Garza; J. Mendoza

doi:10.29105/rinn5.10-1

Authors

J. B. Garza Autonomous University of Nuevo León
J. Mendoza Autonomous University of Nuevo León

DOI:

https://doi.org/10.29105/rinn5.10-1

Keywords:

Creativity, Speed, Efficiency, Effectiveness of the Innovative Process, Organizational Effectiveness

Abstract

A model to generate innovation in the context of the Mexican organizations with positive influence in the organizacional effectiveness is proposed theoretically and proven empirically of partial way. The present study determines how five constructs: creativity, speed and the efficiency can mark to the positive difference in the effectiveness of the innovative process in organizations in Mexico and as well their effect in the result of the goals (organizacional effectiveness).

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