Points of view on social corporate responsibi

Abstract

This study has the objective ofpresenting the differents points of view about Corporate Social Responsibility (CSR) in the business world. The businessman that surged from Milton Freidman ihoughts in the seventeen's, which promote the idea that "the company isjust responsible of getting profits and increase the stock's value, " is now being changed for "strategic philanthropy", like Michael Porter named it, in which the social companiesfforts are focusing on initratives related with programs that helps the society but, at the same time, helps the companies to get a benefit (intangible or tangible), that can be reflected in economical terms for the company. The "voluntary" situation ofthe social corporate rsponsibility turns it into a ship where only companies that have a real pressure from the shareholders or stake holders (like employees, suppliers, ecologist, 0NG's, society) to implement strategies that allows a social and environmental improvement as a way of get in an aggregate value that will atkact investment and assure a sustainable growth in the long time.