Digital Buying Behavior Tourism, a Bibliometric Exploration from Dimensions
DOI:
https://doi.org/10.29105/revin21.42-453Keywords:
bibliometric analysis, digital purchasing behavior, online consumerAbstract
The customer is accustomed to transacting with a physical reference for their purchase (Manss, 2020), so not having this in digital transactions creates a degree of complexity in ensuring trust towards digital purchasing. The buying of tourist trips has seen a significant boom, thanks to the increase in digital transactions. This work highlights the objective of analyzing from a bibliometric analysis perspective the information that exists about topics of digital purchasing behavior, since it is a theme that has grown significantly because of the COVID-19 pandemic. The analysis was based on a quantitative methodological approach, through the collection of data from Dimensions and processed using VOSviewer software to obtain the main findings. Research that emerged in the last 10 years, keywords, themes, as well as the main authors who have written about these variables were highlighted. It emphasizes the gap to inquire more about behavior from the perspective of social sciences as they present relevant studies from the technological viewpoint, still lacking more articles in Latin America.
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