Key identifiers for purchasing planning in a fruit and vegetable marketing company

Authors

DOI:

https://doi.org/10.29105/in22.44-461

Keywords:

business intelligence, Perishables, Control Board

Abstract

In companies dedicated to the marketing of perishable products (fruits and vegetables), one of their main processes is purchasing supplies. However, this process tends to be time-consuming because it requires analyzing the quantity of products available in storage. Due to a lack of knowledge about inventory levels, it's often unclear when to request products from suppliers to avoid shortages. Therefore, a series of key indicators is proposed to visualize the necessary information for prompt decision-making in the procurement process of perishable products. The intervention method involved semi-structured interviews with managers of a fruits and vegetables trading company, which helped identify the challenges arising in this process and how they are addressed. Based on the analysis of these interviews, a set of key indicators is proposed to facilitate decision-making for replenishing products. These indicators could subsequently be evaluated in companies operating in this sector.

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Published

2025-07-31

How to Cite

López Soto, J. C., Palacio Cinco, R. R., Mendoza León, J. G., & Rodríguez Torres, L. F. (2025). Key identifiers for purchasing planning in a fruit and vegetable marketing company. Innovaciones De Negocios, 22(44), 1–15. https://doi.org/10.29105/in22.44-461