Strategic Planning Enhanced by Information Technologies and Web Tracking

Authors

  • Juan Alfredo Lino Gamiño Profesor

DOI:

https://doi.org/10.29105/in22.44-478

Keywords:

Web tracking, Big data, Strategic planning, IT

Abstract

The objective is to analyze how digital technologies, such as web tracking and big data, enhance strategic business planning by improving decision-making and competitiveness. The research methodology was a qualitative and exploratory approach based on a documentary review of scientific literature and case studies, complemented by semantic analysis using tools like MAXQDA. The results integrate web tracking and big data to improve operational efficiency, trend prediction, and customer segmentation. However, it raises ethical and regulatory challenges related to privacy. Limitations were found in implementation, as it requires balancing technological advancements with regulatory compliance, highlighting regulations such as GDPR and CCPA. The study’s value lies in emphasizing the synergy between digital technologies and strategic planning, offering a framework to adapt to dynamic business environments. The findings enable more flexible and dynamic planning, but success depends on ethical and transparent data management.

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Published

2025-07-31

How to Cite

Lino Gamiño, J. A. (2025). Strategic Planning Enhanced by Information Technologies and Web Tracking. Innovaciones De Negocios, 22(44). https://doi.org/10.29105/in22.44-478