Herramientas para evaluar estrategias desde la perspectiva de rentabilidad: Análisis bibliográfico de las distintas metodologías de evaluación

Ricardo Guillermo Lazo Freymannt

doi:10.29105/rinn11.21-3

Autores/as

Ricardo Guillermo Lazo Freymannt Autonomous University of Tamaulipas

DOI:

https://doi.org/10.29105/rinn11.21-3

Palabras clave:

estrategia, evaluacion, proyecto e inversion, valor

Resumen

Dentro de los diferentes métodos que existen en la literatura de evaluación de estrategias empresariales, se encuentran las que hacen referencia a la factibilidad financiera y económica, este documento busca enumerar y explicar las principales y mas usadas, así como presentar la metodología de opciones reales que recientemente se ha unido a esta disciplina, también se hace una comparación entre estas y se concluye con recomendaciones de cuales deberían de ser usadas en el entorno de negocios actual.

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