Tools to evaluate strategies in accordance to their profitability: Bibliographic analysis of the different evaluation methodologies
DOI:
https://doi.org/10.29105/rinn11.21-3Keywords:
evaluation, project and investment, strategy, valueAbstract
Among the different methods that presently exist in published literature regarding business strategy evaluation, there are those that refer to financial and economic feasibility. The present document aims to list and explain the main and most used of these methods, as well as to present other real options that have recently become part of this field of study, and then proceeds to make a comparison between them. It concludes with recommendations on which of these should be used in the present business environment.
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