Corporate social responsibility an integral vision

Authors

  • José Luis Abreu Quintero Autonomous University of Nuevo León image/svg+xml
  • Jesús Gerardo Cruz Álvarez Autonomous University of Nuevo León image/svg+xml

DOI:

https://doi.org/10.29105/rinn8.15-4

Keywords:

Corporate Social Responsibility, Ethics, Consciousness, Ethical Values, Vohû Khshathra Vairya

Abstract

The historical origin of the corporate social responsibility concept is established in the ancient Persian civilization and an analysis of the concept evolution is carried out, bringing out a debate on the diverse actual definitions, from a perspective of recognized researchers including the approach of an extensive diversity of institutions at the international level, making emphasis in the latinamerican approximation. An own concept is concluded founded in the existence of an universal consciousness that should contemplate the balance among society, nature and corporate profitability.

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Published

2011-01-21

How to Cite

Abreu Quintero, J. L., & Cruz Álvarez, J. G. (2011). Corporate social responsibility an integral vision. Innovaciones De Negocios, 8(15), 71–94. https://doi.org/10.29105/rinn8.15-4

Issue

Vol. 8 No. 15 (2011): Enero-Junio, 8(15)

Section

Artículos

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