Market map, a strategic tool
DOI:
https://doi.org/10.29105/rinn1.1-7Keywords:
Map, Market, Strategy, ToolAbstract
Due to the strong competition, the product sales substitutes have become a complex subject for the market people. The market analysis contains a complex mixture of variables that are difficult to interpret. The author proposes a strategic matrix that provides to the market analyst a tool to very low cost, in order to try to know its competitive position present, as well as the one of its opponents and the tendency towards where their commercial possibilities are directed.
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References
Kotler, P. 2001. Dirección de Marketing: La edición del milenio. Prentice Hall Inc. N. J.
Parkin, M. 2002. Microeconomía: Versión para Latinoamérica 5ª. Edición. Wesley, México.
Thierauf, R. J., y R. A. Grosse. 2000. Toma de decisiones por medio de investigación de operaciones. Limusa, México.
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