Validez de contenido y confiablidad de un instrumento de medición para determinar los factores psicosociológicos que impactan en la intención de compra de productos extranjeros en los consumidores mexicanos

Alexis Jazmín Morán-Huertas; Alfonso López; Joel Mendoza; Gustavo Alarcon

doi:10.29105/rinn18.36-3

Authors

Alexis Jazmín Morán-Huertas Autonomous University of Nuevo León
Alfonso López Autonomous University of Nuevo León
Joel Mendoza Autonomous University of Nuevo León
Gustavo Alarcon Autonomous University of Nuevo León

DOI:

https://doi.org/10.29105/rinn18.36-3

Keywords:

cosmopolitanism, country of origin image, foreign brands image, intention to purchase foreign products, xenocentrism

Abstract

In this research, a measurement instrument related to variables in the area of psychology and sociology was created to measure the relationship between the variables and contribute to the determination of the psychosociological factors
that impact on the purchase intention of foreign products in Mexicans consumers, which made it possible to fulfill the objective of this investigation. This measurement instrument was validated by several experts in the research area and was considered reliable based on the results of the Cronbach's Alpha test because the coefficients are in a range from 0.84 to 0.95. The validated and reliable instrument was finally made up of 67 items. Therefore, it is of utmost importance
that before surveying the target population, the content validity is determined and the relevant reliability analyzes are carried out in order to eliminate items that do not measure what they should really measure.

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