Red de valor del café en la sierra de Zongolica, Veracruz

Gregorio Briones Ruiz; Hilario García Martínez; Gilberto Alfredo Lu Ibarra; Alma Berenice Morales-Guzmán

doi:10.29105/in22.43-470

Authors

Gregorio Briones Ruiz University of Veracruz https://orcid.org/0000-0001-8094-7525
Hilario García Martínez Instituto tecnologico superior de Zongolica https://orcid.org/0009-0006-0965-7932
Gilberto Alfredo Lu Ibarra Universidad Autónoma Chapingo https://orcid.org/0000-0002-5581-4218
Alma Berenice Morales-Guzmán University of Veracruz https://orcid.org/0009-0000-6500-107X

DOI:

https://doi.org/10.29105/in22.43-470

Keywords:

Red de valor, desarrollo rural, cafeticultura, estrategia de negocio

Abstract

The study aimed to characterize the value chain of coffee in the Sierra de Zongolica region of Veracruz, Mexico. A survey was conducted among 355 coffee producers across three municipalities. Data was collected on production systems, socioeconomic characteristics, market dynamics, network actors, business models, and coffee cultivation trends. Statistical analyses were employed to describe social indicators using FAOSTAT and SIAP data. Findings revealed a global and national decline in cultivated area and production. Regional producers primarily commercialize coffee cherries locally. The value network consists predominantly of small-scale producers who cultivate and market coffee independently, participating in a global trade network dominated by large transnational conglomerates. The presence of suppliers and promoters within the network is minimal, perpetuating the traditional system of selling green coffee cherries. The primary business model involves the sale of raw commodities without added value. However, some producers are innovating by processing coffee and differentiating their product based on environmental attributes and origin. The study highlights the need for a network orchestrator to integrate producers and promote coffee cultivation that preserves biodiversity, involving producers from indigenous communities with a strong cultural identity.

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Author Biography

Gilberto Alfredo Lu Ibarra, Universidad Autónoma Chapingo

Maestro en Estrategia Agroempresarial

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