Factors that affect the competitiveness of agricultural companies: the case of fruit companies in the Soconusco region of the state of Chiapas in Mexico

Abstract

The objective of this research work is to analyze the variables that affect the competitiveness of fruit companies in the Soconusco region of the state of Chiapas, in Mexico, considering product quality, product price, innovation capacity,
compliance with certifications and distribution channels. In this research is an exploratory and descriptive type of work was carried out, applying the measurement instrument to owners, directors, and managers of 15 fruit companies,
established in the region in question. The results of this study show that managers have the perception that these companies have a high domain in the variables of product quality and compliance with certifications greater than 80%
in both variables, as well as a 63% domain in the innovation capacity variable. It is concluded that these results can contribute significantly to increasing the competitiveness of companies
through the design of strategies that strengthen the variables of product quality and compliance with certifications as well as actions that favor a greater use of the variable of capacity innovation. In the same way, the variable of distribution channels plays an important role, and it is a special case, since it is subject to the decisions made by other actors such as state and federal governments.