About the Journal

InnOvaciOnes de NegOciOs  is a semi-annual journal edited and published by the Universidad Autónoma de Nuevo León through the Facultad de Contaduría Pública y Administración. It publishes original scientific-level papers in the field of business. The journal features both basic and applied research in business, management, accounting, and related areas. Its scope also covers subjects such as auditing, international accounting, costs and budgets, finance, marketing, international business, technological innovation, and information technologies.

Current Issue

Vol. 21 No. 42 (2024): Vol. 21 Núm. 42 (2024): Julio-Diciembre 2024
View Vol. 21 No. 42 (2024): Vol. 21 Núm. 42 (2024): Julio-Diciembre 2024
Published: 2024-07-31

Full Issue

Artículos

  • Analysis of the productive structure using the Shift-Share technique in the northern border region of Mexico: 1988-2018

    Jimmy Félix-Armenta, Lauro Cesar Parra-Aceviz
    1 - 24
    DOI: https://doi.org/10.29105/revin21.42-455

  • Review of scientific literature on wine tourism in Mexico: an initial approach

    Gilberto Alfredo Lu-Ibarra
    25 - 36
    DOI: https://doi.org/10.29105/revin21.42-448

  • Digital Buying Behavior Tourism, a Bibliometric Exploration from Dimensions

    Omar Antonio Muñoz-Cardona, María Mayela Terán-Cazares, María de Jesús Araiza-Vazquez
    37 - 51
    DOI: https://doi.org/10.29105/revin21.42-453

  • Factors affecting the retention of millennial talent, case of the Faculty of Public Accounting and Administration of UANL

    Erika Melissa González-Flores, Christian Reich-López
    52 - 71
    DOI: https://doi.org/10.29105/revin21.42-454

  • Factors Influencing the Perception of the Quality of Banking Service (Instrument Validation)

    Ivan Guillermo González-Palomo, Diana Maricela Vásquez-Treviño, Juan Patricio Galindo-Mora, Monica Blanco-Jiménez
    72 - 95
    DOI: https://doi.org/10.29105/revin21.42-446

  • Green marketing factors that impact the decision to purchase green products in university students in the northern part of Mexico

    José Arturo Alvarez-Torresvalle, María Mayela Terán-Cazares, José Nicolás Barragán-Codina
    96 - 118
    DOI: https://doi.org/10.29105/in21.42-460
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