Vol. 11 No. 21 (2014): Enero-Junio, 11(21)

View Vol. 11 No. 21 (2014): Enero-Junio, 11(21)
Published: 2014-01-24

Full Issue

Artículos

  • Globalization: Technology information as a business challenge

    Edward Saucedo Elizondo, Monica Blanco Jiménez, José Nicolás Barragán Codina
    01 - 14
    DOI: https://doi.org/10.29105/rinn11.21-1

  • Integrated marketing communication strategy for an NGO with educational approach

    Diana Dávila Ruiz, Ruviel Sibaja Ramírez
    15 - 34
    DOI: https://doi.org/10.29105/rinn11.21-2

  • Tools to evaluate strategies in accordance to their profitability: Bibliographic analysis of the different evaluation methodologies

    Ricardo Guillermo Lazo Freymannt
    35 - 63
    DOI: https://doi.org/10.29105/rinn11.21-3

  • Empirical research on audit of public accounts

    Silverio Tamez Garza, Vicente Montesinos Julve, Alfonso Hernández Campos, José Luis Leal Martínez
    65 - 99
    DOI: https://doi.org/10.29105/rinn11.21-4

  • Reducing SMEs informal economy through institutionalization: the MNC-academia-SMEs business model

    Alfonso López Lira Arjona, Elisa Cobas Flores, Cecilia Calderón Valencia
    101 - 115
    DOI: https://doi.org/10.29105/rinn11.21-5

  • Theoretical proposal of strategic factors promoting the internationalization of the steel Industry in Northeast Mexico

    Juan Jesús Náhuat Arreguín, Mónica Blanco Jiménez
    117-142
    DOI: https://doi.org/10.29105/rinn11.21-6

  • Critical success factors of innovative companies: documentary research

    Laura Elizabeth Ávila Hernández, Gustavo Juan Alarcón Martínez
    143-167
    DOI: https://doi.org/10.29105/rinn11.21-7

  • By determining the competitiveness of the Latin American SMEs

    María Elena Camarena Adame
    169 - 176
    DOI: https://doi.org/10.29105/rinn11.21-8